The enterprise services landscape is at a pivotal moment. The age of labour-driven delivery models is giving way to a new paradigm where AI, data, and IP combine to deliver outcomes at speed and scale. HFS Research calls this the Services-as-Software (SaS) Flywheel—a dynamic system where every service continuously learns, improves, and compounds value across the enterprise.

To help enterprise leaders make sense of this shift and chart their own path forward, HFS Research and Cognizant is hosting an exclusive roundtable. This intimate session will bring together a select group of senior leaders to explore how enterprises can activate the SaS Flywheel—transforming traditional operating models into adaptive, AI-native ecosystems that deliver measurable business impact.

Discussion highlights

  • From Services to Software: Explore what it truly means to run your business like a product, moving beyond projects and FTEs to outcome-based, continuously evolving service models.
  • The production engine: Discover how emerging approaches like vibe coding are transforming how services are built, deployed, and refined in real time.
  • AI and human synergy: Examine how enterprises can reimagine the workforce in an era where intelligent agents—not headcount—drive productivity and innovation.
  • Operating for continuous value: Learn from enterprises already building their Services-as-Software flywheels, and understand how to start your own journey.
Why attend?

This is not another AI hype session. It’s a peer-level dialogue on how business and technology leaders can redesign their delivery engines to be faster, smarter, and inherently more resilient—where software, services, and human ingenuity converge to create a new foundation for growth.

You’ll gain:
  • Actionable insights from HFS Research and your peers on architecting the SaS Flywheel
  • Real-world examples of enterprises moving beyond digital transformation into adaptive service design
  • A network of forward-looking executives redefining what value creation looks like in the AI era
Venue: The Dorchester Hotel
53 Park Lane, London W1K 1QA
Dorchester
HFS participants
Phil Fersht
CEO and Chief Analyst
Sam Duncan
Practice Leader
Steve Dunkerley
HFS OneCouncil Leader

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